Quality assessment of the sea city integrated product in context the image favorability method

• Petrova G.A.

  Galina A. Petrova. Vladivostok State University of Economics and Service. Vladivostok. Russia

The article conducted a study of the integrated product quality in the context of favorability sea city image. There are assessing territory image scientific methods were analyzed and three approaches were identified: formalized, netnographic, and expert-functional. In particular, the author's method is justi-
fied and based on the theory theory of consumer behavior (the theory of making a purchase decision). Expert assessment results revealed the number of integrated product features in the range of high, medium and low quality. The quality sea city (KACHGOR) indicator as a complex of micro-objects of consumption is calculated. Quality results Vladivostok integrated product assessment in terms of consumption objects and requirements groups (points) are presented.
Keywords: the image of the sea city, the quality of the integrated product, expert survey, the needs of nonresidents, consumer preferences, rival cities.